selective demand

selective demand
selective demand selective demand demand

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selective demand UK US noun [U] MARKETING
demand for a particular brand of a product, rather than for just a type of product: »

Researchers are investigating the sensitivity of selective demand to changes in competitors' prices.

Compare PRIMARY DEMAND(Cf. ↑primary demand)

Financial and business terms. 2012.

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Look at other dictionaries:

  • selective demand — A demand for a given brand of a product or service …   Big dictionary of business and management

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  • demand — an order to comply with an obligation. In business, paying on demand means that the obligation must be satisfied immediately when requested. Glossary of Business Terms The desire to purchase economic goods or services (and the financial ability… …   Financial and business terms

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  • primary demand — ➔ demand * * * primary demand UK US noun [C or U] ► ECONOMICS, MARKETING demand for a type of product, rather than for a particular brand of that product: »An interesting controversy in marketing is whether or not the advertising of branded… …   Financial and business terms

  • Market share — is the percentage of a market (defined in terms of either units or revenue) accounted for by a specific entity. In a survey of nearly 200 senior marketing managers, 67 percent responded that they found the dollar market share metric very useful,… …   Wikipedia

  • persuasive advertising — Advertising used to build selective demand for a brand by persuading consumers that it offers the best quality for their money …   Big dictionary of business and management

  • eq|ui|ty — «EHK wuh tee», noun, plural ties. 1. fairness; justice: »The judge was noted for the equity of his decisions. SYNONYM(S): impartiality. 2. what is fair and just: »In all equity, he should pay for the damage he did. SYNONYM( …   Useful english dictionary

  • education — /ej oo kay sheuhn/, n. 1. the act or process of imparting or acquiring general knowledge, developing the powers of reasoning and judgment, and generally of preparing oneself or others intellectually for mature life. 2. the act or process of… …   Universalium

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